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Big Sean is embracing his new role with the Detroit Pistons.
On Monday, December 22, the Detroit native announced he will serve as the new Creative Director of Global Experience for his hometown's NBA team. Sean's role is an expansion of his partnership with the Pistons. He will be heavily involved with the team's creative direction, community engagement, and global fan outreach. The Grammy-nominated artist will also use his platform to help introduce Detroit Basketball to new audiences worldwide.
“It's been an honor to serve the Pistons community, and stepping into this expanded role as Creative Director of Global Experience allows me to do it on an even bigger scale," Sean said in a statement.
"Detroit has always been rich with talent and culture, and my mission is to keep opening doors and hiring our city's creatives to shine alongside one of the most iconic franchises in sports," he added. "I'm grateful to the Pistons for trusting me to help define what the culture of Detroit Basketball really means."
Sean has been working with the Detroit Pistons for the past few years and has participated in several brand activations. He participated in “Detroit Kickback” to help announce the Pistons’ partnership with StockX and has collaborated with the team for their Don Life practice jerseys as well as the Pistons’ 2022-23 “St. C’s” Nike NBA City Edition Uniforms.
"Big Sean’s influence reaches far beyond music — he’s a global creative visionary who already brings Detroit wherever he goes,” said Alicia Jeffreys, EVP, Chief Marketing Officer for the Detroit Pistons. “As Creative Director of Global Experience he brings authenticity, reach and imagination to the Pistons brand. ‘Creatives Across Continents’ is the next step in introducing Detroit Basketball to the world, and we couldn’t imagine a better partner to lead that vision.”
Big Sean and the Detroit Pistons revealed the news on World Basketball Day. More details about their partnership will come ahead of NBA All-Star Weekend and 313 Day in 2026. Congratulations to Big Sean!